“Energy Marketing” – An Unusual New Way to Attract New Clients
"It doesn't matter what you say in an advertisement," Esther Hicks told me over dinner with her husband, Jerry, one…
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Tag: marketing psychology
Sales Letters
Although e-mails have taken a front seat in business communications, the business letter remains an important communication medium for salespeople…
Make Your Readers And Customers Love You – Tell Them How-To Do It!
One of the bits of feedback I've gotten many times from my ezine readers is that they want more how-to…
Affiliates – Don’t Sell, Pre-sell!
OK, so you have just finished putting together your Website and you are ready to start making some money. You…
Is FREE the Only Word You Respond To?
This article is going to start out sounding like an ad, but it quickly shifts to focus on the most…
The Truth About Online Advertising
Though I don't profess to be an advertising guru', yet there are certain things I have learned the hard way…
The NLP Secret That Makes Your Words Sell
Writing cracker-jack copy would be a lot simpler if every potential client thought in the same way. But in reality,…
Playing “hard to get” … the Scarcity Mindset and it’s Phenomonal Results
Believe it or not, the more "unattainable" you make your product or service, the greater the desire is for people…
Before you spend that money, let’s talk about history
Have you noticed all of the advertisements on the Internet from "gurus" and people who have "made it" with their…
Make Prospects Believe That What You Say Is The Truth — Everytime!
I read an article recently where a direct mail company placed an ad offering a crisp $100 bill to anyone…
