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Since the explosion of the search engine industry, many have discussed which search engine has the most relevant results. However,…
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Tag: marketing metrics
Make More Money with Marketing Metrics
Do you know how effective each of your individual marketing tactics is? Many small business owners market in a vacuum.…
Before Launching Your SEO Campaign
One of the most important aspects of a search engine optimization campaign is also one of the most overlooked -…
The Numbers Game In Marketing Is Middle Management Work
Every PR practitioner struggles with questions about ROI. When we're talking about blogging that same question is present - and…
Customer Lifetime Value – The Key To Maximizing Your Profits!
The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.
Marketing–Art or Science?
Two recent articles are trying to keep business to business marketers planted on terra firma.
Does Your Online Business Have a Unique Selling Proposition?
If you own a web site or if you are going to build a new one, the most important thing…
JupiterResearch’s Search Engine Marketing Agency Constellation
We participated in Jupiter's survey and were one of the top 14 firms included in the data. Some nice information,…
Reach vs. Frequency
Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to…
Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker Part 1
The root of all success in search engine marketing begins with keywords. Period. Get them wrong and virtually everything about…
