Measure your Marketing Results
As a rule, I try to launch marketing campaigns only after I have the tools in place to measure the…
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Tag: marketing metrics
You Can’t Manage It If You Don’t Measure It!
Ask ten small business marketers the cost effectiveness of the various sales lead generation methods that they use and half…
What’s a Customer Worth Now-a-days?
Call me naive. Tell me I just don't understand. Ask me what planet I'm from but I just don't get…
How to Spend Your Marketing Money
When it comes to spending money - particularly for marketing - many businesses are not sure what to do. In…
Are Marketers Chasing Rainbows?
In a recent article, Andrew Ehrenberg writes that "many goals in marketing are unrealistic" and "doomed to failure from the…
Advertising is a Numbers Game
Ted Turner once said, "Early to bed and early to rise, work like hell and advertise." While the first part…
Internet Marketing Terminology Explained
Planning an Internet marketing strategy? Will you get the best ROI from a CPA, CPC, PPL, or a hybrid model?…
Marketing Without Results? How to Fix it Today!
Cindy, a professional life coach, has been frustrated with the results her marketing efforts have been producing lately. Despite everything…
Jim Novo Answers Traffic, Visitor, and Customer Analysis Questions
You probably get gobs of reports on web site traffic but don't really do much with them other than track…
Selling From A Mini Site: The Numbers Don’t Lie
I'm going to simply list a process you should be following if you're trying to sell something from a mini…
