The Truth About Negative Commands (don’t Read This!)
Everyday when I read promotional emails and advertisements, or listen to television commercials and dialogue in shows and movies, or…
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Tag: marketing copy
Writing Marketing Copy That Sells
When your prospects see your marketing materials, your brochure, your web site or your ads you want them to read…
Top 10 Ways For Copywriters To Overcome Writer’s Block
We all know that words have the power to persuade, compel and most importantly, sell.
Search Engine Advertising Secrets: How to make headlines, Research Study
Here are several more of the most successful headlines I've used over the past 24 years of helping companies improve…
Boost Your Selling Power with Your Call-to-Action Phrases
Look at your marketing material. Now, is there something missing? If you're missing a phrase or paragraph requesting your customer's…
Better Copy: The Interview is the Key
Most of us spend our days persuading others to buy our service, product or idea. Here is how to create…
3 Tips For Magnetizing Your Copy
The difference between good copy and great copy is the number of actions it generates. The more actions the copy…
The Dos and Don’ts Of Business Web Design
It would appear that many business owners just aren't getting it when it comes to Web design. It has been…
7 Steps to Web Sites That Sell
Your web site is like a fight of stairs into your business. Once you've got prospects to your home page…
Sell More Books With Your Sparkling Introduction
Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a…
