The Two Cards You Need to Play PR
Poker will teach the PR Rainmaker more about human nature that just about any activity short of physical combat. Greed…
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Tag: marketing communication
Writing Newsletters – Tricks of the Trade
Company newsletters can be an amazingly successful marketing technique. Whether you want to up-sell or cross-sell, establish your brand or…
Generating Publicity For Your Business: Knowing Your “Media Market” Is Crucial
When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of…
How To Write A Press Release AND Get It Published
Summary This article contains a checklist to writing a press release. And it includes the single most important ingredient of…
The WISCDAR process
We all live in a communication age. Never has it been more important to be able to put our points…
Sensational Email Signatures Made Simple
How would you like a tireless salesperson working 24/7 to promote your business? An email signature does just that, yet…
