Is There Enough You in Your Newsletter?
For the last two months, I've been taking Izzy (my five- month old yellow lab puppy) to puppy class. He's…
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Tag: marketing communication
Top Ten Online Choices to Get Clients to Choose you Again and Again
Did you know that 95% of coaching businesses fail because their owners don't pay enough attention to sales copy?
Red Hat Talks to Customers in Plain English
In the e-newsletter world, a subscriber list of 10,000 - 20,000 readers is pretty impressive. A few publishers, such as…
How Many Ways Can I Market Thee? Let Me Count the Ways
What does it take to be a good marketer?
What PR Does Best
As a manager working for a business, non-profit or association, you have a right to expect your public relations expenditure…
How To Treat Your Marketing Message
I recently came home from the office and sat down to go through the mail. I am referring to the…
How to Make Your Phone Number Memorable
When people decide to buy from you or to at least inquire further, your contact information may not be in…
What’s Your Visitor’s UPA?
One of my students made me realize something important. In fact, his point was so well made because he drove…
Send Eye-Catching HTML Web Pages by Email
A few years ago, email programs didn't support HTML (the standard for formatting text on the Internet, and the most…
What Your Website REALLY Says About You And Why It Matters
Everything you say and do says something about you. This has never been more true than in a text based…
