What You Don’t Know About PR Can Hurt You
And hurt bad if you are a business, non-profit or association manager. Especially when you rely too heavily on tactics…
Part of the
network
network
Tag: marketing communication
Strategic vs Tactical Marketing – Understand and Profit
Most people mistakenly assume that when you talk about marketing, you're automatically talking about "Tactical" marketing - placing ads, generating…
This is the Power of PR
The power of public relations is its ability to alter individual perception, resulting in changed behaviors that lead directly to…
Is This the PR You Thought You Were Getting?
You know, where you do something positive about the behaviors of those outside audiences that MOST affect your organization? And…
How To Write A Killer Press Release
One of the primary tools still used by PR professionals to garner media coverage is the press release. Now understand…
Managers and PR: One Thing Is Clear
As a business, non-profit or association manager, you have a clear choice when you set up your public relations.
Stop Losing Your Readers!
You've written pages and pages of material to promote your business, and you've worked hard to get it all in…
Creating Marketing Fireworks
If you live in a small town like mine on the Connecticut coast, you will spend Sunday evening watching fireworks,…
Keeping It Real: The Only Copywriting Trick That Works
Much of today's accepted copywriting wisdom comes from old books written for a different, quieter world.
Segmenting Your Target Audience Through Your Copywriting
Ask any copywriter what the first commandment of copywriting is and they'll quickly tell you "Know Thy Target Audience." In…
