You Can’t Manage It If You Don’t Measure It!
Ask ten small business marketers the cost effectiveness of the various sales lead generation methods that they use and half…
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Tag: marketing analytics
Pay Per Click (PPC)
Admittedly I'm not a residential expert in other PPC engines beyond Google's AdWords. My time has great value and as…
3 Keys That Will Unlock Your Success In 2004!
1) Analyze all your promotional efforts. Concentrate on the ones that work and drop the ones that don't. Don't waste…
Extra Traffic Doesn’t Mean More Sales!
You know those companies that boast that they can increase your hits significantly, and for free?
The Evolution of Email, Part II
In my last article I began a look at how email marketing is changing. You can take a look at…
Getting Website Traffic is a System, Not a Secret
I launched a new website exactly 17 days ago - Sept. 17, 2003 - and that new site has already…
Let There Be Light
In the beginning, the IT department created the Web server and the server log. And darkness was upon the face…
Not Everything That Can Be Counted Counts
Adam Hodge, responsible for National Marketing and Communications at the Australian Red Cross Blood Service, had a fundamental response to…
What’s Hot in CRM
There is a need for more marketing accountability and precision; companies should look at ROI across the enterprise, for example,…
How to Weigh Smoke: Measuring Online to Offline Conversions
Legend has it that Sir Walter Raleigh once bet Queen Elizabeth I that he could measure the weight of smoke.…
