JupiterResearch, a firm that provides information about the Internet and new technologies to businesses, has found that 48 percent of brand marketers will use social marketing tactics in the next year, compared to 38 percent who did so last year.
How Rowse Can Convince Internet Marketers to Blog
In today’s post, Darren Rowse at Problogger asks:
“If you had the attention of 400 internet marketers for an hour and were given the brief to talk to them about blogging – where would you take the session?”
It’s a great question, and a great opportunity to lay some important points out on the table. And why should you listen to me? Because I am a professional blog consultant who works with Alliance Software, a company whose clients are almost exclusively high-performance internet marketers. (We’re talking “gun” entrepreneurs running highly-leveraged businesses turning over millions per annum off online sales.) I am therefore in both worlds all the time, and never sure whether to call myself a blog guy or an internet marketing guy!
Affiliate Marketers Can Recommend a Site Without a Link
I just read over on Sam Harrelson’s CostPerNews that Jim Kukral will be taking a little bit of a breather on Blogkits.
He will still be running it, but no longer on the payroll of Forge Corporation.
Search Marketers Declare War On Pork
Pork may be like mother’s milk to some, but a very few of them would confuse the two because, in general, people understand metaphors. Lawyers don’t. Lawyers don’t get metaphors, even if they did really well on the analogies portion of their LSATs. Search marketer Jennifer Laycock suddenly finds herself trying to teach this subtle nuance of language to lawyers, and the entire SEM community is her assistant.
Marketers Still Missing Social Media Target
BIGResearch’s latest simultaneous Media Usage Study raises a big flag for marketers and PR practitioners: you’re operating in a new reality of a consumer controlled communication model.
SEMPO Opens Online Institute For Marketers
People who have an interest in search marketing can learn or refine their skills over the Internet as the Search Engine Marketing Professional Organization launches its training arm, SEMPO Institute.
Marketers To Focus On Email Marketing
In a new survey by Alterian, a marketing software provider says that marketers will turn their attention online in 2007. Out of 500 direct marketers and service providers surveyed 85 percent said they expect to increase their online marketing budgets. The projected spending increase is the largest since the survey began in 2003.
Top Email Marketing Strategies For B2B Marketers
For B2B marketers e-mail marketing is one of the most successful tools for generating great results at the quickest possible time.
20 Second Life Tips for Marketers
Prokofy Neva of the Second Thoughts blog brings us 20 do’s and don’ts for big business entering Second Life.
Marketers Going After Mommy Bloggers
We all know that marketers are targeting bloggers, hoping to get some word-of-mouth going.