Tag: market

Strategies of Successful Market Offers

According to economic theories we live in the world of monopoly competition. That term shouldn’t confuse you, as the meaning behind implies competition between many small or middle-size “monopolies”, that are not monopolies in their direct meaning, as they don’t control some particular sector of economy, rather then they are the prime sources of their unique propositions of services or products. That fact makes them to be a so-called monopolies of their own services or products, despite the fact that a lot of other companies offering very close, in terms of features and benefits, services or products to the market.

How to Market Your Unsold Books on the Internet

Your book expresses your useful information, your creativity, your genius. It’s your dream come true. Or is it? You have already tried a few venues–maybe a tradeshow, book signings, press releases, book reviews, distributors, wholesalers, speaking and book tours.

Now, there is a new way to market those unsold books. Use the Internet. And you don’t even need your own Web site or spend money.

The Untapped eBook Market

There’s a tremendous market that most if not all ebook authors and publishers are overlooking. Why they overlook this market is beyond me, maybe it’s because they are stuck on the notion that the only people who will buy and read their ebooks are the people that buy and read printed books.

Folks, these people could care less about reading an ebook. This is a fact! Let’s look at a few of the reasons that the average printed book reader will not read an ebook.

Why should you market with postcards? Here are 10 good reasons!

1. Postcard marketing is affordable, even for the smallest of businesses. A year-long postcard marketing campaign to each name on my mailing list costs less than $6.00 per name per year.

And, better yet, my mailing list rental costs are zero. That’s because I created my own list for free.

Before I put any name on my list, I ask myself if this person would be interested in hearing from me on an ongoing basis. If I think so, that individual goes on the list, and, as mentioned previously, it will cost me around $6.00 per name per year to keep her there. If I don’t think that someone will want to hear from me regularly, I keep him off the list.

My list includes:

Define Yourself to Find Market Share

Sometimes, finding the right product or service to make your own is to find someone else’s version of the same product or service and discovering ways to deliver it in a different way.

Someone once told me that I could not make it in a business because there were already people in that particular business!

The thought struck me as stupid. That is why we have other restaurants right. It was not enough to put a McDonalds in town, we also had to build a Burger King, Wendy’s, Carl’s Junior, Braums, Sonic and several more all of the local variety. All of them offer us hamburgers, so why do we need more than one of them?

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