Tag: market

Cruise on in to Profits: Market Your Professional Practice This Unique, Luxurious Way

Whether you’re a professional public speaker, therapist, financial analyst, business consultant, coach or entrepreneur, being a Lecturer on a cruise ship is a great way to market your practice–wouldn’t you agree? You can do something you love to do, promote your practice to a whole new audience, and have a first-class vacation at the same time.

Generating Publicity For Your Business: Knowing Your “Media Market” Is Critical

When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them. However, as detailed as their marketing research might have been, very few business owners are as meticulous at determining their proper “media market” – that is, all those media outlets whose editorial profiles are a match to a product/business profile and would be appropriate for generating media exposure and publicity.

Generating Publicity For Your Business: Knowing Your “Media Market” Is Crucial

When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them. However, as detailed as their marketing research might have been, very few business owners are as meticulous at determining their proper “media market” – that is, all those media outlets whose editorial profiles are a match to a product/business profile and would be appropriate for generating media exposure and publicity.

Cruise on in to Profits: Market Your Services This Unique Way

Whether you’re a professional public speaker, therapist, business consultant, coach or entrepreneur, being an Enrichment Lecturer on a cruise ship is a great way to market your practice. You can do something you love to do, promote your practice to a whole new audience, and have a first-class vacation at the same time. It’s a truly unique marketing opportunity: thousands of captive prospective clients you’ll be mingling with for 7, 11, 14 days and nights. I’m a coach, I present enrichment lectures regularly for the Royal Caribbean cruise line, and I’m the author of “Presenting on a Cruise.”

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