Even if eBay could win them all (and at this point, it hasn’t) lawsuits from luxury goods manufacturers would get old after a while. So, in a surprisingly logical move, lawyers representing the auction site are going to meet with the other side.
Manufacturers and Product Reviews
Last year I talked about the Three R’s of Web Marketing, to be real, relevant, and responsive. But the truth is that being real is challenging. Let’s take a real-life example—do you expect product manufacturers to post product reviews?
We’ve all seen customer-posted product ratings and reviews on retail Web sites. Amazon’s got ’em. Shopping comparison engines do, too. And customers love to read them.
U.S. Manufacturers Resist Search Engine Optimization, Online Sales Leads
A new study of 350 U.S manufacturers found that most of these companies fail to embrace basic natural search engine optimization (SEO) techniques that can help trigger online sales leads.
Small and Mid-Sized Manufacturers’ ERP Opinions
Most small and mid-sized manufacturers view potential cost-savings as the top reason to implement an enterprise resource planning (ERP) application, along with industry and regulatory compliance and customer service, according to a new survey released by Ross Systems.