I was interested to hear the presentations in the Reputation Monitoring & Management Through Search session at the SMX West Conference yesterday in Santa Clara, and the five presenters didn’t disappoint. (click to enlarge)
Enterprise Decision Management and Managing Costs
While the primary focus of applying EDM to customer service should not be cost containment or reduction, there is still a role for EDM in managing costs. For instance:
Advice for Reputation & Brand Management
Recently I had a chance to post at WPW some reputation management help for Rebecca Kelly from SEOmoz.org. Here is the thread from WPW:
Reputation Management Advice
Reputation Management & Legal Threats
When a company’s reputation comes under attack, it can be tempting to bring in the company attorney and fire off a "cease and desist" letter. Unless you’re responding to something that is clearly libelous, trying to cover up your mess by threatening the messenger usually backfires–in a big way.
eBay Buys Auction Management Software, Site
“German engineering” is often a selling point in and of itself. And so I have to wonder how many times that phrase came up while eBay was in the process of acquiring ViA-Online GmbH, a German auction management software company.
Media Companies Tinker with Image Management
Gone are the days when my mental picture of the community "out there" was shaped by the the hand-picked Letters to the Editor in the print newspaper.
Local Businesses Need Reputation Management Too
If you think it’s only large businesses that need to worry about their online reputation, the Wall Street Journal wants to remind you otherwise.
They take a look at the effects of negative reviews on small businesses and give an example of a spa owner who discovered she had a 2 1/2 star rating on Yelp.com.
SEO Spawns Reputation Management Firms
SEO services have been around a while now, but it seems the industry has gone to a new level. It’s not just about getting noticed, it’s about getting noticed right, and companies are offering guarantees that will happen in the search results.
Lead Generation & Management Strategies
Back In 2005, I did an 11 City speaking tour sponsored by GlobalSpec to teach manufacturers how to become better at lead generation, lead management and lead nurturing.
I traveled with Guy Maser VP of Marketing for GlobalSpec and I thought he had a great message about helping marketers get the most out of their internet lead generation investment. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.
SMX: Bid Management Debate
Moderated by Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget