A study that the Rimm-Kaufman Group began in early August set out to find out if certain regions and specific zip codes play significant roles in paid search conversions. The thinking was that low-population areas with fewer brick and mortar stores are usually more successful for catalogs, so perhaps the same would be true with paid search.
Online Reputation Management in the Future
There is no question that people are putting a lot more of themselves out there online these days with the rise of social media. At this point, it seems that generations will be born into this lifestyle. Who knows what other tools/services will be popular in the future?
Killing Bad Search Results with Reputation Management
A company called Visible Technologies has just released a new online reputation management solution. It’s called TruRepuation, and aims to provide individuals and companies alike an effective way to manage their reputation in search engine results.
Google Product Management Director Talks Display Ad Builder
Last October Google launched its Display Ad Builder. Murdok has covered various features of this product since its launch.
"In short, DAB brings some key attributes of search — simplicity and cost-efficiency — to display, a form of advertising that many agencies find to be more resource intensive and complex," a spokesperson for Google tells Murdok. "Since the fall, it’s become much more relevant to the industry as the economy has made executing campaigns efficiently more crucial."
Twitter Makes Online Reputation Management Easier
Late in the day yesterday, Twitter announced a change to the home page. The "replies" tab became the "@username" tab. Essentially, this makes Twitter even more useful for online reputation management than it was before.
Tweeting for Customer Relationship Management
Salesforce.com has added Twitter support to its Service Cloud offering, which was released earlier in the year. Salesforce breaks down what companies can expect to get out of the service:
What Will Google SERP Changes Mean for Reputation Management?
Some say ranking is dead. Google’s going though changes that may turn SEO on its ear. Google’s Matt Cutts talked about some of these changes with Murdok not too long ago. "I’m not sure I would say ranking is dead but it’s not as important as it used to be," he said.
Comcast Unveils Online Management Plan
Comcast has released details to U.S. regulators about how it will manage traffic on its high speed Internet network."As we previously announced in March, we are changing the way we manage network congestion by the end of this year. The new technique does not manage congestion based on the protocol or application a consumer uses," Comcast said in a statement.
Comcast Appeals FCC Network Management Order
Comcast has filed a lawsuit against the Federal Communications Commission over its ruling that the company is mishandling some customers Internet traffic.Comcast said in a filing Thursday with the U.S. Court of Appeals for the D.C. Circuit, that it would comply with the FCC decision, but its was appealing the decision and the findings that the company was in violation.
ACCM: Search Engine Reputation Management
There’s no doubt about it – getting the top spot in search results can be great for business. But if searches for a company’s name also turn up complaints and negative reviews, whatever time and money was spent on SEO might be wasted, and so managing your reputation in search engines is critical.