Americans are increasing their overall media consumption and multi-tasking is playing a bigger role, according Nielsen’s new Three Screen Report.
In the 2nd quarter of 2009 the number of people watching mobile video increased 70 percent from last year and people who watch video online increased their viewing 46 percent during the same time period. In addition, the average American TV consumption remains at an all-time (141 hours per month) compared to the same time last year.
Making Money With Social Media Marketing
Social media marketing can be a very effective thing, and at SES San Jose, more than a few people drove this point home during a session called "Turning the Social Web Into Real ROI." The session focused on Facebook, in particular.
Coverage of the SES San Jose conference continues at Murdok Videos. Stay with Murdok for more notes and videos from the event this week.
The Most Important Social Media Strategy for Making Money
Earlier this week, Murdok reported on a study from WetPaint and the Altimeter Group, which indicated that brands who engaged with customers more through social media performed better financially.
Is Bing Making Google Better?
Since Bing’s launch, the search engine has garnered quite a bit of attention. This is no surprise since Microsoft invested so much money into marketing it. It may still be too early to tell, but it seems to be paying off so far. Bing’s numbers have edged up since its launch.
AP Has Some Ideas For Making Money Online
The Associated Press (AP) is saying it hopes to negotiate more lucrative licensing deals with major web sites. Reporting for the AP itself, Michale Liedtke says that AP CEO Tom Curley discussed possible revenue initiatives to protect online content.
Here are some key facts from the Liedtke’s piece:
The Art Of Making Yourself Look Better Online
There is no hotel on Santorini that doesn’t look amazing in the photos on their website. They all show rooms with white washed walls and clear blue exteriors. Glasses of wine on tables overlooking amazing sunsets. Beauty products are the same online, promising supermodel style complexions with no wrinkles in sight. Flickr is full of photos that are "tweaked" in some way to slightly increase their beauty, and the tricks that used to be only in the realm of tabloid photo editors are now available to us all.
Stop Making It Hard For People To Give You Their Money
Sometimes one has to state the obvious: You’re in business to make money. You make money by convincing lots of people to give you some of their money. Success depends on making this process as painless as possible*.
But many online businesses may be making it too difficult for customers to hand over the cash, which is a bad business practice by any account.
Here’s what people (especially men) are used to:
The Making of Google’s New Search Options
Earlier this week, Google launched what I consider to be the company’s next step in personalized search – "search options." Essentially, it is a link searchers can click, which brings up a left-side navigation menu that allows for different ways of searching.
The following video shows how it works if you have not yet experimented with it for yourself:
Direct Band To Fan Marketing Is Making A Big Push
Direct band to fan sales is the new holy grail; not just for indie musicians, but for a growing number of major label artists as well.
NY Times Making Cuts To Paper Editions
I know it has everything to do with journalistic integrity and it is the right thing to do but when a newspaper the stature of the New York Times reports on the cuts it must make to its sections to ‘survive’ it’s still sad.