Research from comScore recently showed that auto makers are doing pretty well with online advertising. In particular, they are using the medium to push SUVs. comScore explains one example:
Facebook’s Scrabulous Isn’t Fabulous To Toy Makers
Another day, another Facebook controversy. At this point, as long as Facebook’s not directly responsible or in legal harm’s way, it’s just good publicity. Hasbro and Mattel have a beef with a Facebook application called Scrabulous, an online application knockoff of the classic game Scrabble.And they want it taken down.Of course, Facebookers are plenty upset about that, and are rallying behind the game.
Food Makers Chowing On Internet Ads
The packaged-goods world of products from macaroni and cheese to cereals to cake mixes and beyond has been dominated by powerful corporations with a lot to spend on advertising; they have begun to shift more of those dollars to online advertising in greater amounts.
IT Marketing: Find the Decision Makers
The best way to grow beyond your customer base is to do some more IT marketing by getting out there in the community and meeting other people that are the decision makers.
US Auto Makers Get Best Website Kudos
A new study released by Harris Interactive reports that of all the automotive websites out there, Cadillac, Hummer and Jeep get top marks by users. These sites won overall satisfaction awards because of key features like reliability, design, discovery speed, and ease of navigation.
Game Makers Face Voice Actor Strike
Though optimistic, game makers working with the Screen Actors Guild and American Federation of Television and Radio Artists have not made progress in contract talks.