One of the best ways to remind your customer about you and what you do for them is to keep them on a consumer mailing list.
Opening Gambits For Direct Mailings
Think of getting people to respond to direct mail as a chess match. If you don’t apply the opening gambit on time or in the right way, the match is lost. The opening gambit in mail is, of course, getting readers inside the envelope – and doing it in a way that enhances the probability of response.
What Can I Do About “Exclusive Mailings?”
Explore the rationale behind ‘exclusive mailings’ or ‘solo ads’ in e-zines and understand the value proposition of free e-zines for subscribers.