March Madness has been a very buzz-worthy topic over the last month or so, but as the NCAA tournament has gotten closer to its end, the buzz has faded consistently. A different topic has generated buzz however, and that is the Conficker computer virus that is supposed to hit the Internet on April 1st. According to Wikipedia:
March Madness Puts The Squeeze On Corporate Bandwidth
Beware the Ides of March, Shakespeare famously warned in Julius Caesar. The Ides of March bring a different madness in the modern world, usually associated with college basketball, and extends to your IT department. All that mad video streaming can have a huge impact not just on productivity, but also on the company’s bandwidth bill.
March Madness Comes to Facebook
March Madness is a time-honored tradition for college basketball fans in the US, and this weekend is "Selection Sunday." That means it’s bracket time.
Millions of fans will be getting online to find brackets to fill out and chart their visions for the path to the NCAA championship. Many will likely turn to Facebook, and they’re in luck because developers like CBSSports.com, Watercooler and Citizen Sports have created March Madness apps where users can create brackets, participate in discussions and pools, and find news, scores and videos from the tournament.
Gossip Girl, March Madness, And CBS Confusion
CBS fared better on an ad revenue per person basis for its NCAA basketball tournament delivery online than on TV. So why is Gossip Girl being dragged offline for viewing only on the CW Network, partly owned by CBS?
March Madness Driving Fans Online
Sports fans are going online at greater rates to watch games and follow their favorite sports teams, according to a new study by the Consumer Electronics Association (CEA).The "Third Annual Sports and Technology Study: Future of Sports Content Consumption," conducted by CEA and the Sports Video Group (SVG), found that 38 percent of sports fans will download and watch a game for free over the next two years, an increase of 10 percent from 2007.
Yahoo Mobilizes March Madness
The NCAA men’s basketball tournament draws plenty of interest, with Yahoo on hand to help out people who may be away from a television during the games.
CBS Expands March Madness On Demand
CBSSports.com said today that it would no longer require users to register for its NCAA March Madness on Demand video.
CBS Adds YouTube For March Madness
Before being split into two companies that essentially represented broadcast and cable, CBS resided under Viacom’s corporate umbrella.
March Madness Online: 5 Top Spots
The sports wasteland of February has been brushed away as the NCAA men’s basketball tournament gets under way. Here are some sites that will have you setting up a bracket and getting back to work without costing your employer $75 billion in productivity losses.
March Madness Online
With March Madness having arrived marketers will be vying for the attention of sports fans across multiple channels. Ad spending on the games is estimated to be over a half a billion dollars this year, according to TNS Media Intelligence.
All of the March Madness games combined brings in more ad money than the Super Bowl. More than $2.73 billion has been spent on network TV advertising during the tournament this decade. This year’s March Madness ad spending will be 70 percent more than it was in 2000.