Over the years I have discovered exactly what derails an ad. More often than not, when an ad fails to produce results, the problem isn’t with the ad. The problem is with WHO the ad reaches.
Advertise Locally Using Search Engines
While search engine advertising has been a great advertising medium for businesses capable of or interested in marketing their products and services to a national or international audience, the effectiveness of this type of advertising was limited for businesses interested in advertising to a local market until very recently.
Google To Offer Locally Targeted Ads
Google has launched a local ad service that will allow clients to determine the geographic regions their ads are shown in. This move is another step in Google’s embrace of the local search industry.