Mobile marketing emerges as a dominant force in the marketing world due to smartphone prevalence and real-time communication.
Twitter Spam Not Likely to Kill Twitter
Like all popular services, Twitter gets abused too. Who would’ve thought? Will spam kill Twitter? Well, do you still use email?
Perhaps it’s unfair to compare Twitter, which is still pretty much in its infancy to a communication medium that has been around pretty much as long as the web itself, but with the momentum that Twitter popularity is gaining, I can’t see it being incredibly threatened real soon.
Skype Buy Back Not Likely
A proposed buyout of eBay’s Skype by the Internet calling services co-founders and a group of private – equity firms is not likely to be completed.
Net Neutrality A Likely Reality In 2009
Once the election smoke has cleared, Congress appears poised to pass Network Neutrality legislation. With promises from the Obama campaign about upholding neutrality principles, any remaining FCC opposition will be left standing out on a weak limb.
Microsoft Buying Yahoo Seen As Likely
Since Microsoft acquired online ad firm aQuantive for $6 billion, the likelihood of Steve Ballmer and company following that up with a Yahoo purchase became greater.
Closed-Loop Marketers More Likely to Reach Goals
As I’ve written before, I’m a big proponent of using closed loop feedback to improve marketing and lead generation ROI. I came across a recent report by Aberdeen Group entitled, "Creating a Customer-Centric Marketing Organization," that reinforces the point with broader empirical data.
Aberdeen found, "Companies that adopt closed-loop marketing processes are more than three times as likely to report a greater than 50% return on marketing investment (ROMI) than those that do not.”
EU More Likely To Access Mobile Web
Almost three-quarters of Americans who access the Internet via mobile phones do so by using one of the major online portals such as Google, Yahoo! or MSN, according to comScore. Percentage-wise, fewer Americans than Europeans are accessing the mobile Web at all.
Google’s AOL Investment a Likely New Strategy
Take a look at BusinessWeek’s fascinating summary of the events that led up to the Google/AOL deal.
MSN, Google Searchers More Likely To Buy
Just in case you were wondering which search engines had users with money in the bank (and I know you were), comScore Networks, Inc. reports that in the month of June, MSN searchers were 48% more likely to buy online than the average Internet user. Googlites were 42% more likely.
Prediction: Marketing And Lead Generation Dashboards Will Likely Be A Hot Topic
As marketing performance management (MPM) evolves, I anticipate that marketing and lead generation dashboards will likely be a hot topic.