1) Greet Your Perfect Prospect Directly
Instead of starting your letter out with a “Dear Friend” salutation, address your perfect prospect directly…
Response to SCO’s Open Letter
Eric Raymond and Bruce Perens respond to the SCO Group: Mr. McBride, in your “Open Letter to the Open Source Community” your offer to negotiate with us comes at the end of a farrago of falsehoods, half-truths, evasions, slanders, and misrepresentations. You must do better than this. We will not attempt to erect a compromise with you on a foundation of dishonesty.
Discipline is *Not* a Four-Letter Word
When I sit down to write an article for my ezine, WriteSuccess, and draw a blank as to what to write about, I reread my ezine’s mission statement for guidance: “Ideas, information and inspiration for writers who want to launch and/or maintain SUCCESSFUL freelance careers”
Use “Immediate Answers” To Increase Your Sales Letter’s Conversion!
Ever read a sales letter, and like magic, find that just as soon as questions or doubts come into your mind, they’re knocked down in the next line of copy? If so, then you’ve seen the power of this technique first hand.
Making Your Sales Letter Sell
Your goal is to make a sale. Maybe a BUNCH of sales. So you begin to craft your sales letter.
But you may be getting ahead of yourself.
Query Letter Confession
The first query letter I ever sent out was accepted by the publisher, but I have a confession to make about it. I stole the query letter. Yes, you read right. I stole it, and it worked wonders for me.
5 Deadly Effective Sales Letter Profit Boosters You Can Use Now!
1) ASK QUESTIONS YOUR TARGET PROSPECT CAN ANSWER “YES” TO Asking questions in your sales letter is a powerful way to truly engage your readers. It creates a need for an answer, and separates the buyers from the uninterested.
The Powerful Sales Letter Visual Impact Technique!
Imagine sitting down at your computer, and with a few keystrokes, creating a stronger sales letter that immediately captures your prospects attention, creates a visual image in their mind of them having great success with your product, and then gets them so fired-up about your offer that you nearly close the sale in two or three paragraphs. In a moment, I’ll show you exactly how you can do this for your sales letter.
Are You Using The Four Letter Word?
The most powerful word in the marketing dictionary is made up of just four letters: F-R-E-E.
How To Write a Winning Cover Letter
Whether you are searching for a telecommuting job or a traditional job, you need a great cover letter to go with your resume.