Would you send a million letters costing tens of thousands to print and mail, in a direct marketing campaign, without testing the letter content first? It’s what many website owners do when they don’t test and measure their own website copy and content then spend thousands on web marketing campaigns to drive traffic to their websites.
586% Sales Growth: Lessons From Vitacost.com
While most dot com companies have gone the way of stock options, a few shining stars remind us that there are still real, living, growing dot com companies. One such company is Vitacost.com.
Five Lessons Open Source Developers Should Learn from Extreme Programming
Extreme Programming, or XP, isn’t so much revolutionary as it is evolutionary. Developers have known the value of code reviews, testing, and good communication for decades, though we’ve ignored that knowledge far too often in practice. Five Lessons You Should Learn from Extreme Programming explained several XP practices that apply to non-XP projects. A little common sense, a bit of learning from failure, and a lot of discipline can improve your team.
LESSONS FROM THE COURT
Life lessons can come from unexpected places.
I have learned much about myself from the game of racquetball.
Marketing Lessons Learned From The “Nightmare Freezer In Our Garage”
It was early Saturday morning when I scrambled out to the garage to try and find the strawberries that I’d bagged up in the summer and put away into the “deep freeze”.
Online Activists’ Lessons For Online Business
Over a 48-hour period, the online political activist site MoveOn.org, ran a groundbreaking online Democratic primary that netted 317,647 votes — far more than actual turnout in many states’ actual Presidential primaries.
Money Lessons From Cashflow 101
I started playing Cashflow 101 board game two years ago. The board game was invented by Robert Kiyosaki, the best-selling author of Rich Dad Poor Dad, to increase your financial intelligence.
Lessons in Creating a Productive Dialog with Consumers
*This is an independent examination of the idiotic promotion practices of some marketers. Pepsi and Coke are not sponsors or co-sponsors of this examination. Pepsi is a registered trademark of Pepsi Corporation. Coke is a registered trademark of Coca Cola Corporation
Profitable Target Marketing: 6 Lessons from Major League Baseaball
Does your business struggle with profitable online marketing? If so, you are not alone. Attracting the right customers to a site and keeping them coming back – while also turning a profit – can be a challenge. Consequently, I’m always on the lookout for ways to demonstrate profitable online strategies.
7 Lessons For Your Life and Business From Wimbledon
There are immense similarities between peak performance in sport, and what it takes to perform well in your life and business. The sports arena offers great opportunities to learn more about playing successfully in life and business. As I watched the recent tennis at Wimbledon it struck me that there were strengths and characteristics in the players that are necessary for us all in order to perform at our absolute best. If you want the best performance, either in your personal life, your career or your business, here are the 7 key things you need and which I observed in the tennis players.