OpenX Technologies has launched an online ad marketplace aimed at smaller online publishers and designed to be an alternative to larger brands such as Google, Yahoo and Microsoft.
OpenX Market is focused on helping publishers generate more revenue and to help advertisers more easily reach their target audiences across large numbers of publishers. Publishers have control over routing any or all of their ad impressions into the OpenX Market by using tools integrated into the company’s ad server.
Google Launches Display Ads for Google Finance
Late last year, Google announced that it would be experimenting with ads in more places. Since then, we’ve seen Google Image Search, Picasa, and Google News ad additions.
Red Cross Launches Social Network
The international Red Cross has launched a social network to raise awareness about humanitarian issues and to share what people are doing to make a difference.
The new Web portal, "Our world. Your move." Focuses on the human costs of war, climate change, displacement, disease and hunger. The new site allows users to share their experiences via videos, photos and blog posts.
YouTube Launches Click-To-Buy In Eight New Countries
Credit Suisse analysts may have to revisit their estimate that YouTube will lose $470 million this year. The site has rolled out its Click-to-Buy program – which is intended to result in quite a lot of revenue-sharing – in eight new countries.
AP Launches News Content Protection Initiative
The Associated Press has announced its plan to launch an initiative to protect news content from "misappropriation" online.
"We can no longer stand by and watch others walk off with our work under misguided legal theories," says AP Chairman Dean Singleton.
Google Launches Gadget for Insights for Search
Google has introduced an iGoogle gadget for Insights for Search. It displays the top rising searches and top related searches on your Google home page. Users can change the settings to show results for a specific location, keyword, category, or source.
eBay Launches Selling Manager For Third Party Developers
eBay has announced it is beta testing its subscription-based Selling Manager service platform that allows third party developers to embed their applications at My eBay where professional sellers manage their business.
The platform is used by 270,000 online sellers in the U.S. to manage their business. eBay says it will no longer charge for its Selling Manager service in an effort to attract third-party developers.
MySpace Launches Free Wedding Contest
Weddings can be exciting events, especially if its your own and you agree to get married on a social networking site while allowing users to plan all the details for you or that could be something of a nightmare.
MySpace has launched a contest for one couple to win the wedding "of their dreams" in its new reality web series, "Married on MySpace."
Warner Launches On Demand Service For Classic Films
Warner Bros. Home Entertainment Group (WBHEG) has announced it has launched an on – demand DVD and digital downloading service offering movies from its library before 1986.
At WarnerArchive.com, movie fans can choose from more than 150 classic titles that have never been available on DVD or for digital download. Some of the titles include Academy Award nominee "Sunrise at Campobello," "The Citadel," and "Mr. Lucky."
Facebook Launches New Ad Targeting Options
Facebook has launched two targeting filters for Facebook ads. These are language and radius targeting. Both have been heavily in demand by advertisers.