FindWhat.com announced today that Mitsui & Co., Ltd. has launched a new pay-per-click advertising service in Japan, utilizing their technology and operations know how through the FindWhat.com Private Label service.
Telstra Prepared To Launch Sensis Search Engine
The Australian-based Telstra Corporation is expected to launch a search engine built around their Sensis property, a Yellow and White pages-based service. This move is seen as defensive strategy against Google and Yahoo.
Tolkien Geeks Launch Shiremail Email Service With 1GB Storage
Gmail has another competitor, this one coming from Middle Earth. The Hobbits over at Planet-Tolkien.com have launched Shiremail, an email service that offers a 1 gigabyte storage amount for its members. Because they were not blessed with Google’s resources, Shiremail costs members 3.50 (pound sterling) a month.
Overture To Launch Local Search Ads
Yesterday’s Piper Jaffray Technology Conference saw Overture discussing its plan for the near future with its search engine advertising business. Among the items discussed by Overture’s General Manager David Karnstedt was the introduction of its local search product this quarter.
More Companies Launch Contextual Ad Networks
Tacoda Systems and aQuantive, Inc. have decided to throw their respective hats into the lucrative contextual ad industry. The difference that these companies offer is that they are behaviorally targeting their ads. In other words, the companies are directly targeting users, not just web pages.
“How To Successfully Launch A New Business”
Every week I talk with business owners who tell me how excited they are about their new product, service or business opportunity. Usually, their comments include something like, “Everybody needs it. I know I’m going to make a lot of money with this.”
The Quiet Death of the Major Re-Launch
“It seems like a such a huge undertaking,” the Senior VP of Marketing told me. “Frankly, we’re terrified we’re going to make things worse than they already are.”
The VP was sitting at the conference table with her senior staff. They’d been discussing the state of the web site and their desire to completely redesign it.
How to Launch Your In-House Software
Before you read the pre-launch, listening to customers, and development advice, though, look at the checklist below to see if you’re destined for success.
Your New Software Venture Will Succeed If:
Your product cures specific business pain.
You know people who can afford to buy your software.
You have a terrific in-house programming crew, or…
You have the resources to hire a terrific crew for at least a year.
You understand that your idea is nothing without brilliant, diligent programmers.
Your focus is on converting code to cash (not building a better mousetrap).
What Now? How to Get Traffic After Site Launch
So many of my clients ask “what can I do to get traffic to my web site”? Well, if you are a business executive at a Fortune 500 company you would have a number of ways you could spend your corporate budget to drive traffic. But what if you are a little guy who is just starting out? Are there affordable ways to drive traffic? Sure there are! And here are a few:
Broadband Digital Group to Launch FreeDSL
The Broadband Digital Group is busily signing up prospects for its free DSL services, and plans to offer the same service to businesses in the next phase of the plan. The benefits for the web community are obvious: consumers who would rather not spend the money for a DSL connection will now be able to enjoy high-end web content without the painful download time.