Earlier this month, Google revealed a planned series of changes to the way that AdWords evaluates landing page quality. In the first of a two-part series, the Inside AdWords team attempts to address the bevy of questions that have accompanied the announcement.
AdWords Landing Page Quality Score
Google assesses Landing Page Quality to determine whether your ads should be shown at a normal bid or a higher bid. Now, that assessment will affect your ad distribution even in the content network.
Landing Page Quick Reference Guide
A landing page is a website page that is created for one purpose – to persuade the site visitor to convert into a customer by making a sale, completing a form (thereby becoming a qualified lead), signing up for a newsletter, etc.
Google Offers Unclear Landing Page Guidelines
Google has announced changes to its method of assessing the quality of landing pages as part of its AdWords service. The guidelines for landing page evaluation, however, still remain somewhat of a mystery.
Optimize Landing Pages with Google Website Optimizer
I’ve long been a fan of tools like Optimost, Verster, and Offermatica which allow marketers to do multivariable testing to find the best possible converting landing pages for their ad campaigns.
Landing Page Usability: More Than Just The Curiosity Factor
A landing page is the page that visitors first see after becoming curious enough to click on a link to your site. The link may be found on search engine results pages, within a specifically-targeted email, on the site’s navigation toolbar or within another website.
Using Landing Pages to Turn Visitors into Buyers
When a prospective client uses the internet to search for a product, he or she usually types a keyword or a phrase into a search engine and uses the results to find what he or she desires. If your ad is among those listings, you therefore have a much better shot at having prospective clients visit your website to find out what information you have, and what you are offering.
Looking at Google AdWords Landing Page Algorithms
ClickZ takes a closer look at Google’s tougher algorithms for AdWords landing pages. The changes are designed to filter out MFA sites aka “made for AdSense” which are designed to attract traffic for pennies and display AdSense ads that earn the publisher a profit.
Top 10 Incredibly Stupid Landing Page Blunders Revealed!
Marketers are investing a lot of money in PPC ads, but it appears that too many of them are neglecting the quality of their landing pages.
Landing Pages, Sales & A Life-sized Green Moose
In sales, everyone knows it’s a lot easier to call a potential client from a pre-qualified lead, rather than making a cold call.