Murdok is of course attending the SMX Advanced conference in Seattle, and Abby Johnson spoke with Christine Churchill, President of KeyRelevance, about the effect the economy has had on keyword usage. Have you noticed differences in keyword trends? Share your experiences here.
Company Loses Competitor Keywords In Metatags Dispute
In a reversal of what is generally considered the real world and what is virtual, metatags suddenly matter in a court of law, even if they haven’t mattered online for some time now. For one defendant, they matter as much as just under a half-million dollars matters. Dropping keywords into the metatags of a website is an old school SEO technique. And by old school I mean pre-googlistoric. Stuffing metatags in the age of Google, which ignores them, is about as useful as peacock feathers on an armadillo.
Keywords Key To SEO, Says Cutts
Google’s Matt Cutts dished out some basic advice to the newspaper-reading audience about how to optimize for search.
Keywords Still the Foundations of SEM Campaigns
Keywords are still the foundation that build all search marketing campaigns. This session will look at researching and developing a killer keyword list for a site or special project. It will also look at tools available to automate the task of finding keywords and phrases.
Misspellings: The Fate of the Keywords Meta Tag
Meta Tags were once a major player in SEO. With the advancement of search engine algorithms, meta tags become less and less significant. The description meta tag is still used for your search engine snippets, but the keywords meta tag has been disregarded by all the major search engines.
Keywords: What’s Cheap and What’s Discounted
A few weeks ago we were intrigued by a selection of what Hitwise’s Sandra Hanchard called "search value determinants," or word pairings used in search with regard to modifiers like "price" and "cheap," et cetera.
AdWords Forces Common Denominator Keywords
Google AdWords Advertisers are a worried lot thanks to the way AdWords has an all-powerful way of handling keywords, a thread at Webmaster World reports.
Google Pulls Imus Related Keywords?
It hasn’t been a good week for long-time shock jock Don Imus. After his controversial comments about the Rutgers women’s basketball team, his Imus in the Morning radio show was quickly dumped by both MSNBC and CBS. The events surrounding the scandal have had an interesting impact on the search world as well.
Prior to CBS axing the Imus program, several major sponsors pulled their advertising from the show, which no doubt was a major factor in the network’s decision to pull it from the airwaves.
Six Ways to Find Keywords
Keyword research is one of the most important parts of a pay per click campaign so how do you go about identifying as many relevant words and phrases as possible? Here are some techniques:
The Best Keywords
No, I’m not going to give you a list of most searched or most clicked keywords or whatever. Instead I’m going to talk about how to determine which keywords will be the best for you.