Analysis firm Click Forensics recently released their Q2 2006 figures for their Click Fraud Index and found a not-so-little surprise in the numbers.
AdWords Gets A Keyword Position
A new report unveiled by the Google Analytics team for AdWords clients shows useful information about keywords for their sites.
Google Revenue Jeopardized By Keyword Case
Searching for Edina Realty on Google returns a top-of-the-page sponsored link run by TheMLSonline.com, and Edina Realty has sued the advertiser over use of its trademark.
Google Updates AdWords Keyword Tool
A recent update to the Keyword Tool in AdWords allows advertisers to view additional information about keywords the client may wish to select for a campaign.
Retailers Face Challenge Of Keyword Costs
As more and more marketers enter the paid search market, competition for desired keywords has driven up the prices.
Brrreeeport: Scobles Keyword Experiment
What started out as an apparent debunking of an A-list blogger conspiracy has evolved into a made-up word shedding light on the search world. Microsoft’s controversial employee blogger, Robert Scoble, invited readers to use the word brrreeeport” on their blogs as a way to get “Z-list” blogs noticed, while testing the reach of the various search engines.
Google Challenged Again On Keyword Buys
The payday loans provider Check N’ Go has objected to Google’s practice of selling its trademark to competitors and filed suit against the search advertising company to stop the practice.
Branded Keyword Use Now Mainstream
As John Battelle reports, Mazda’s off to the races buying terms like “Pontiac” for its AdWords campaign.
The Subpoena Thing: Gov’t Keyword Research
It’s time to say a few words about why the government’s request for search query data bothers me. As he so often does, Danny summarizes a controversy nicely.
Google’s Keyword Suggestion Tool – A SEO Tool in PPC Clothing
At Danny Sullivan’s Search Engine Strategies keynote speech he lamented that the industry is so fragmented.