The sponsored lunch today at Search Insider Summit comes from Microsoft adCenter which included a demo of their new Keyword Services Platform and add-in to Excel 2007.
Basic Keyword Strategy & Tips
Keyword Research Tips
AdWords Quality Score Keyword Analysis Service
Inside AdWords introduces the Quality Score Keyword Analysis Service which will help advertisers provide more information about the Quality Score for their keywords.
Google Helps With Keyword Analysis
The vagaries of keyword Quality Scores for AdWords have caused advertisers to ask for more information from Google.
Shop.org Summit: Dangers Of Keyword Research
Looking for great keyword choices for your ad campaign? What you’ve found so far could be damaged goods.
The Legal Liability of Keyword Metatags?
Nobody really debates too much about keyword metatags anymore. Google and MSN ignore them, Yahoo and Ask don’t, but go stuffing them or you risk search engine penalties. But rarely does anybody bring up the legal liabilities of what’s in your keyword tags.
Funniest PPC Keyword Mistake Revealed
Managing a Pay Per Click (PPC) campaign can be difficult at times, especially when there’s a lot of competition for keyword phrases that cost a lot.
Prices for the most coveted keyword phrases are rising and the overall cost of a PPC campaign in a competitive industry can be downright outrageous, with major corporations spending tens thousands of dollars a month on Pay Per click Advertising. Couple the high cost of a PPC campaign with someone doesn’t know how to manage a PPC campaign properly and it’s downright dangerous.
Frivolous Aussie Keyword Lawsuit
Litigants in anti-Google keyword cases such as this latest in Australia speak in one-sided "baby talk," acting for all the world like Google has set out to deceive and wrong them personally. I’d call it "food fight tactics," if I’d ever witnessed a food fight mostly involving applesauce, but I haven’t.
Turning Content Into a Valuable Keyword List
One of the comments on the article I wrote for Wordtracker mentioned WordsFinder, which allows you to create a list of keywords from a piece of content. Their tool uses the Yahoo! Term Extraction Tool, and also provides a few additional keywords next to the results.
Three other easy ways to get similar information are
Cutts Pokes Fun At Keyword Stuffer
Crying about Google ignoring your keyword stuffed web pages just gives Matt Cutts and the rest of the SEO world something to gleefully mock.