One of the recent fads is to search for keywords and niches based on an R/S Ratio.
Keyword Density: How Much Is Too Much
Copywriting for search engines is one of the more important aspects of the SEO industry. Ensuring your content is relevant and keyword rich is an effective method to “impress” the search engines. By impress, I mean that the majority of search engines value optimized content with keyword-laden text. However, if you have too much keyword density, Google and others can consider this spam, and may penalize your site.
Keyword Phrases in Linking Text
Often simple things really matter. And the use of keywords in linking text is one of those simple things that turn out to be hugely important. Linking text, sometimes called anchor text is the clickable text that takes people to another page or resource. You need to choose that text carefully.
Managing AdWords Campaigns With High Keyword Volume
When conducting a search engine advertising campaign, keyword management can be one of the most crucial and complicated aspects advertisers have to prepare for. During the San Jose SES conference, most, if not all, search engine representatives stressed the importance of relevant keyword selection, and how it can be the difference between profit and loss.
Wordtracker Wisdom: Common keyword questions and Answers
One of my favorite subjects to teach on at our live SEO Mastery Workshops is that of keyword research and the behavior of a specific target audience using my all time favorite research tool, Wordtracker.
Feed Me. Satisfy the Search Engines and Your Site’s Visitors With Relevant, Keyword-Rich Content
Search engines love content. Graphics may make your site look great, but a nice picture does not attract a search engine. Or a searcher for that matter. Good, relevant content does.
Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker Part 3
Finally: Making sense of the numbers (here comes the shock).
Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker Part 2
Reason #2 – Duplicate Searches
As you most certainly must know, Overture’s strength as a viable advertising medium for online businesses lies in the fact they are provide results to “tens of thousands of Web sites” which include AltaVista, Yahoo, MSN Search, HotBot, and AllTheWeb just to name a few. They claim to reach more than 80% of active U.S. Internet users.
Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker Part 1
The root of all success in search engine marketing begins with keywords. Period. Get them wrong and virtually everything about your online endeavor will fail. Only by targeting the right keywords can one expect to ride that exhilarating magic carpet to online prosperity.
Keyword Research: Getting Started
Choosing keywords or keyword phrases can be extremely confusing to site owners. There are some very simple ways to get started on keyword research for your website. It’s not a complicated process, if you have the right start.