Tag: keeping

Getting and Keeping Customers in the Age of Disbelief

We’re in the “Age of Disbelief.” That means you CANNOT do whatever it takes to get through to prospects and customers.

Deception is verboten. It’s not the way to start and build long-term relationships, and the consumer’s radar will detect the deception… and more likely than not, government and media scrutiny will mete out justice.

Asking for Referrals, Getting Them and Keeping Them, Part I

I’m a professional coach. I’m not in it to see if I like it, or how much I can make how fast, or because it’s the latest fad. I’m in it because it’s my profession. I love the work and I’m in it for the long haul. It took years to learn the skills and build the practice base and my product is people’s lives. Therefore, yes, I take it seriously, and I think most professionals do. When I refer someone to someone else for professional services, this is going to reflect on my judgment, and also on how I care for my clients.

Keeping CRM on track: The CRM Diagnostic

CIOs and CEOs who are engaged in implementing a Customer Relationship Management initiative know how difficult a process it is. Relatively new and rapidly evolving, CRM solutions are still the source of great concern for managers in many of the Fortune 1000 companies. Because of the high stakes involved in these complex projects, managers are struggling to find meaningful measures of effectiveness and progress with which to assess and direct their efforts. To maximize the return on investment (ROI), managers must periodically revisit and refine their CRM strategy and objectives to keep the project on track and avoid conflicts later.

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