Google Maps this. Google Maps that. The service has been in the news again and again over the past few weeks, and it would be enough to make you sick – except that most of what’s happening is pretty cool. The latest development – a partnership between Google Maps and JetBlue Airways – meets the same standard.
JetBlue Customer Bill Of Rights
If you were trying to fly in or out of the North East U.S. a few weeks ago you’ll no doubt remember the problem JetBlue was having in keeping flights in the air and on schedule.
The problems started with an ice storm that naturally led to flights being grounded, but once air travel resumed JetBlue found itself lagging in getting their operation running again. We all know things happen and in this case JetBlue dropped the ball. However their response to the situation is more telling about the company than the temporary problems they faced.
Shel Holtz on JetBlue’s PR
UPDATE:: Jenny Dervin has clarified her comments in a post to the PRWeek blog; thanks to Rob Clark for pointing out in a comment to this post.
JetBlue CEO Hits YouTube
In another display reinforcing the idea that JetBlue understands how to communicate in a crisis, CEO David Neeleman has produced a video and had it uploaded to YouTube. Neeleman doesn’t read-in fact, he comes across as very human with a lot of "umms" as he speaks off-the-cuff, probably from a simple outline of things he wanted to cover.