Tag: interview

Industry Pro Interview: Marketing Beyond the Basics

I had the privilege of interviewing Diane Garrod of TalkCity.com. Talk about a marketing pro! Her online specialty is marketing – helping for profit and nonprofit clients to acquire, retain and upgrade customers and/or donors. Diane has worked with many high profile clients such as Mattel, Lipton, Costco, Novell, Kemper Funds, Columbia Studios, Toyota, and NBC. Read carefully as Diane takes us into a new level of marketing success!

Exclusive Interview with AltaVista

AltaVista (AV) is an undisputed veteran of the search engine industry. Their initial search engine endeavors trace back to the mid ’90s. AltaVista has made use of their early lead to remain a forceful competitor in this ever-changing industry. With over 500 million Web pages indexed and more than 40 million search queries a day, AltaVista remains a major force in the search industry. I had an opportunity to catch up with AltaVista’s Erica Aks, Manager of Content Engineering and distinguished Engineer Edgar Whipple. The topics of our conversation ranged from the best ways to submit, to the importance of knowing who your virtual neighbors are. This is an interview search engine optimizers should read with great interest. The team we interviewed is AltaVista’s first line of defense against spam.

Google Interview by Fredrick Marckini

With over 1.3 billion documents currently indexed and roughly 29 million daily searches, Google has emerged as a search powerhouse for the 21st century. Partnered with the industry powerhouse, Yahoo!, Google has established itself as a market leader. Much of Google’s strength can be credited to their uncompromising attitude towards search. Google strives to make their search experience “an easy, honest and objective way to find high-quality websites with information relevant to your search” (www.google.com).

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