appssavvy is a direct sales team for the social media space, and is able to get a first-hand look at the world of marketing through social media apps, a trend that is growing by the day. In fact, the company recently entered exclusive partnerships with six big-name social app companies – LivingSocial (makers of the ever-popular "pick your five" app on Facebook), Circle of Moms, Zynga, Serious Business, Where I’ve Been, and Poolhouse.
Twitter Getting More Integrated with Search
Twitter is working on integrating search into its interface more than it has been since it began featuring the search feature on the home page. It’s only in the testing stage for a select few users at this point, but in the future, if you perform a Twitter search, the results will show up right on your home page instead of a different page altogether.
Google.org Gets More Integrated with Google
On Monday, Google announced that Dr. Larry Brilliant from Google.org was changing positions and becoming the Chief Philanthropic Evangelist for Google itself.
Google Gets More Integrated Into TV Advertising
As more television makes the transition to the Internet, Google is doing its part to bring a little of the Internet back to television. It is doing so through a newly signed deal with NBC Universal (NBCU) in a move to help NBCU attract "new kinds" of advertisers.
Meaning Extraction Integrated into Business Search
Northern Light, a company that provides strategic research portals, business research content, and search technology to global enterprises, is breaking new ground by integrating meaning extraction into their business search.
AOL Launches Integrated Ad Platform
AOL said today that it making a series of changes to position the company to be the largest advertising network, building on its Advertising.com network and the recent purchases of Tacoda, Third Screen Media, Lightingcast and Adtech. The company said the realignment is the final stage in its transition from an access business to an ad-supported Web company.
Google Reader’s Integrated Podcast Player
I just noticed as I was browsing through my google reader that it now has an integrated podcast player, simple little feature but really neat.
Google Maps Integrated Into Media Platform
Reality Digital, a media sharing and social community solutions for businesses, has integrated its digital media-hosting platform, Reality Digital Opus and Google Maps. This allows users to find the geographic location of videos uploaded to Opus.
Implementing An Integrated Marketing Plan
The progression of marketing — moving beyond traditional to include interactive, consumer driven, social marketing has spread like Ebola. It’s often referred to as Integrated Marketing Communications (IMC).
The Importance of Integrated Marketing
The changing media environment requires a well thought-out marketing plan.