The click to call model used by Ingenio to connect people to businesses represents the foaming surf on the onrushing wave of CPA models for advertising.
Microsoft, Ingenio Pair On Pay-Per-Call Ads
The deal between Microsoft and pay per call advertising provider Ingenio will place ads on the Windows Live Search for Mobile service.
Pumped For Pay Per Call: Ingenuity At Ingenio
I had an interesting conversation with Marc Barach, Chief Marketing Officer of San Francisco based Ingenio. Ingenio’s business is pay per call: a subject I’d heard of, but not something I had any kind of real understanding of. I know a little more about it now though and it’s actually quite slick.