WebProWorld
Yahoo has revamped its paid inclusion program and it appears to be the forefront of a push to revitalize this archaic submission format. More on the history of paid inclusion and my opinion later, for now let us review the changes.
What Does it Cost to Submit to Yahoo?
One of the most common problems many large web sites have with rankings is that portions of their web sites are not included in the search engines.
One reason many in the SEM business have been skeptics when it comes to paid inclusion is that it was that the claims made for it lacked credibility.
A Pay-Per-Inclusion search engine is a service in which a search engine charges you a certain amount to spider and include your website in its database. For this fee, regular repeated spiderings are guaranteed, so you are sure to be indexed.
When search engines pay website owners a percentage of the bid cost, you’re just looking for trouble.
Here we go again. It’s search engine earthquake time. It’s of smaller magnitude on the imaginary SEO Richter scale, maybe a 3.5, but newsworthy none-the-less.
Back in the old days of the Internet – in 1993, – there were 284 locations on the entire World Wide Web. According to Bill Clinton, only 8 of them ended in .com or .net when he was sworn into office. As of January 1, 2003, there were 171,000,000 domain hosts in use. In 1995, the largest search engine database was Altavista, and it had most of the Internet categorized. Today Google and FASTsearch own the largest databases. Yet neither one of them has even 10% of the Internet covered. It’s estimated that more than 8,000,000 web pages are added to the Internet every day. None of the search engines are able to keep up to that pace. So how will your website stand out? How will it acquire the traffic it needs to succeed? There are many ways to approach the issue of marketing an online business, but for the sake of this article, we’ll concern ourselves solely with online tools, and ways to expedite success. In that vein, we’ll concern ourselves with Pay for Inclusion and Pay for Placement (or Pay per Click) advertising.
Following our overview of current paid search engine inclusion (PFI) programs, we will now take a closer look at the technical procedures involved, spidering activity, quality of service, etc. This first instalment deals with Inktomi and AltaVista, more will follow in a later article.
Andy Beal reported recently that Tim Mayer of Yahoo confirmed that Yahoo’s using a search technology that is not actually Inktomi.
Hello Jill, a quick question if your time permits:
I have read so many conflicting things about pay submissions to the likes of Yahoo, LookSmart, Teoma, Inktomi, and others. It is getting really expensive but we are considering doing it “just in case” it affects our rankings with engines.
