There have been a couple of videos recently highlighted on Google company blogs that AdWords advertisers should pay attention to if their conversions are not where they want them to be. These videos deal with landing pages and ad copy.
Online Retailers Seek To Improve The Checkout Process
The majority of online retailers (79%) say improving the checkout process is one of their top priorities for the remainder of the year, according to a new Forrester Research report.
Dos and Don’ts to Improve Google Ranking: Ranking Factors, Good and Bad
Among SEO professionals, there isn’t always consensus on precisely which and to what degree site factors contribute or detract from rankings on Google because the factors actually vary by industry. There are indeed, a number of contentious issues: markup and content quality, use of title tags, site organization and even arguments that Google Analytics data factors in to site rankings. Not likely (yet), but certainly up for debate among SEO professionals.
Google Aims to Improve Health-Related Searches
Google is researching how users of the search engine search the web when someone they know is sick. Google calls this a temporary experiment, but one that people might find interesting.
This experiment will trigger a poll question on a small percentage of random health-related searches. In cases where these occur, users will see see boxes like these in their search results:
Twitter Tweak Could Improve Search Rankings
Twitter has adjusted the title tags for member pages. Where they used to go "Twitter / username" they now go "User’s Real Name (username) on Twitter"
Traditional Retailers Need To Improve Search Presence
Online retailers such as Amazon are doing well with their search presence compared to traditional retailers, according to a study from Internet marketing firm Internet Engine.
"The Retail Search Presence Study" found that online retailers have a very strong presence, representing over 30 percent of the listings shown, while bricks and mortar retailers consistently have had the weakest presence of any group showing up only 12 percent of the time.
How to Use Video to Improve Google Ranking & Conversions
Online video is consuming the web as we know it whether you like it or not. Some prefer text content over video in most cases, and that’s ok too. I don’t think text is going anywhere, but demand for video is on the rise from both consumers, and businesses looking to stay on top of their marketing. Just like not all text is great, not all video is great, but when done well, I think you will find that it offers plenty of reward. Content and Reputation
Could A Little More Info in the SERPs Improve Relevancy?
Google is testing the concept of showing a date alongside certain results on its SERPs. The tests were spotted by Michael Gray (like two months ago) and by a WebmasterWorld member. Search Engine Roundtable quotes the latter:
Understanding “Allinanchor” to Improve Google Ranking
Google has several "search operators" that provide important insights into improving search engine rankings. One of the most important commands is "Allinanchor" as it heavily influences Google’s ranking algorithm – by providing relevance to inbound links.
Google Looks To Improve Health Search
When searching for health information online, it’s hard to know what sites are trustworthy. Google has a system for marking authoritative results, but by the company’s own admission most users are unaware of how to interpret the indicators. So how can the experience of searching for health-related information be improved?