College students who frequently use Facebook spend less time studying and have lower grade point averages than students who are not members of Facebook, according to a new study from Ohio State University.
More than three- quarters of Facebook users said their use of the social networking site did not interfere with their studies.
Media Multitasking Impacts Marketing Strategy
Consumers are constantly flooded with content from all different sorts of channels. Rather than picking and choosing particular methods of consumption, however, many choose to multitask between outlets, which can ultimately decrease the effectiveness of each one.
Estimates suggest that 25%-30% of total media time is spent multitasking content. While media multitasking is seemingly a common sense concept, it actually can have a significant impact on the ability to absorb and remember content, including marketing messages.
How Consumer Online Research Impacts Sales
A June 2006 joint study conducted by Yahoo and the Consumer Electronics Association asserts that seventy-seven percent of all consumer electronics purchases were influenced by online research. The study also examines the role of search in consumer research.
Web 2.0s Impacts on Business
Rajen Sheth was on fire Wednesdayas were some of the Google Data centers he showed us in his presentation.
VON: How Web-Video Impacts Online News
At VON 2006, Caroline Little, CEO and Publisher, Washingtonpost.Newsweek Interactive, spoke of the role Web-video would play in online news, as well as the viral aspects of the new medium, as media converge to form a new style of storytelling.
Impacts of Skype growth
SkypeJournal guest blogger Jean Mercier has an interesting story about the continuing growth of Skype.
Oracle Innobase Purchase Impacts MySQL
As reported in several sources Oracle has acquired Innobase Oy for an undisclosed sum of money.
How Click Fraud Impacts Honest Publishers
Click Fraud is a growing problem for Adsense and other Pay Per Click (PPC) advertising programs. The challenge that Google has with Adsense and click fraud is that they’re at risk of it happening from a number of angles.