Tag: ignoring

Kicking Shows More Respect Than Ignoring?

There’s a bit of debate lately due to a Microsoft lawyer bashing Google’s book scanning program and their positions on copyright. It’s one of those stories everybody has to comment on, despite merely being a case of one company sniping at another, so naturally I stayed the hell away from it. Still, Lawrence Lessig made an argument that so defines the opposite of compelling that I had to say something:

Are You Ignoring These Marketing Principles?

In marketing as in science there are basic principles that govern the movement of bodies in space, or prospects and clients. Just as people instinctively know the law of gravity, they are aware of the fundamental principles of marketing. Unlike the law of gravity which is hard to deny, many small business owners often neglect to apply core marketing principles to attract clients.

Are Headhunters Calling You… Or Ignoring You?

In my former life as a recruiter (also affectionately referred to as “headhunter”) I received hundreds of resumes a week from all parts of the country. The statement that a person’s resume gets a 15 second read is not far from the truth. In fact, 15 seconds is a generous assumption. In reality, a resume must capture the recruiter’s attention in the first five seconds to avoid the round file. Candidates can greatly improve their chance of catching the recruiter’s attention by following three simple rules: use the correct format, include plenty of quantifiable accomplishments and sprinkle liberally with appropriate keywords.

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