You’ve probably heard that people buy products and services from people they know, like and trust.
Three Brand Identity Myths That Will Bring Your Business Down
To begin, let’s define “Brand Identity,” which is the combination of consistent visual elements that are used in your marketing materials. A basic Brand Identity Kit consists of a logo, business card, letterhead, and envelope. It can be extended to include a website, brochure, folder, flyer, or any other professionally designed pieces.
Why Small Businesses Need Both A Logo And An Identity System
Experts urge small business owners to “brand” their business – to use a logo and a set of consistent marketing materials. But, they rarely go into the reasons behind this advice. Here’s a list of some of the benefits to having a professionally designed logo and marketing package:
IBM’s Identity Management
New Integrated Solutions Help Automate Manual Processes to Reduce Costs and Complexities of Managing Identities for People, Places and Devices.
Achieving Consistent Brand Identity & Positioning
Coke, McDonald’s, Nike. Around the world, anyone who sees the Golden Arches or the Swoosh knows what they mean.
Secure and Protect Your Computer From Identity Theft
The Internet is getting to be a very scary place these days. You spend a small fortune for a computer and Internet Service so that you can run your business, shop or retrieve valuable information. Yet getting on the internet today, puts you at great risk. Identity Theft scams that enter your email disguised as mail form ebay or paypal aren’t your only enemy. Thieves have been trying to get you via your e-mail for many years and you probably know all about anti virus software and how to check for an authentic site.
The Identity Theft Epidemic : What the Experts Arent Telling You
Picture yourself walking down the street, all alone. It’s late at night. It’s a bit brisk, and the wind is blowing through the tall buildings on both sides of you. Suddenly, from out of nowhere, someone runs by you, knocks you over, grabs your wallet, and takes off.
Auction Identity Theft
Con artists who wish to use online auction houses (usually targeting eBay because it is the largest) to bilk unsuspecting users for thousands of dollars usually follow a fairly straight-forward scheme. It generally preys on the unsuspecting or less savvy, aiming at their ignorance of technology and security to steal their money.
Having your Personal Portfolio on the Internet Will Help you Infiltrate the Workforce and Get your Identity Out there.
If you’re an up and coming graphic/web designer just out of university, you’ll know it’s quite hard to break into the workforce. You have to contact employers one by one, spend your time traveling and lugging your portfolio to their offices. Well, things have changed, and for the better let me tell you. Now you can make your own on-line portfolio on the Internet, and send its web page address to numerous design companies at once so they can all see your work easily. You don’t even have to leave your house and organizations all over the world can access your work easily.
Fighting Identity Theft
Chances are good that you know someone who has been victimized by the fastest growing crime – identity theft. The Federal Trade Commission (FTC) reported that there were 10 million cases of identity theft in 2002 alone. It’s estimated that someone’s identity is stolen every 79 seconds.