WebProWorld
Advertisers using paid search may find that they have to adapt to the habits of searchers. And there have been indications that searchers are using longer queries to find what they are looking for these days.
comScore shares some rather interesting data showing that the number of paid clicks has grown 3 times slower than the total number of queries in the US since January 2007. Look at these graphs:
Can spam cause damage to the environment and contribute to greenhouse gas emissions?
That’s what a study from McAfee and climate-change researchers ICF have concluded. The study "Carbon Footprint of Spam" released today, found the global annual energy used to transmit, process and filter spam totals 33 billion kilowatt-hours (kWh), or 33 terawatt hours (TWh).
That’s equal to the electricity used in 2.4 million homes, with the same green-house gas as 3.1 million passenger cars using 2 billion gallons of gas.
“This is what it’s come to,” writes the Electronic Frontier Foundation’s Fred von Lohmann. “Teenagers singing ‘Winter Wonderland’ being censored on YouTube.
When most people think of the Google brand, they get a warm fuzzy feeling. Indeed, Google is one of the top influential brands in the world, but not everyone feels butterflies in their tummy, when they think of Google.
In fact, when it comes to offline advertising channels, Google is finding that it’s brand is more of a hindrance, than help, when it comes to negotiating deals with radio, TV and newspaper markets. As the NYT highlights, many traditional ad channels are very cautious, if not fearful, that Google will enter their space and devalue the existing offering.
Ten years ago I started my first online business venture out of the basement office of my home. I put together a Web site selling scrapbook products on my wife’s suggestion that scrapbooking was emerging as a hot niche in the crafting industry.
TechWeb brings us a gloom and doom research report stating that business to business trade media will see print ad spending decrease due to blog advertising, sponsorship and content opportunities.
Many times business owners can have significant differences in management styles that can deter the growth of both the employees and the business.
According to conventional SEO wisdom, link building is the key to a successful search engine ranking. The rationale is simple; with more links pointing to your site, your site has a better chance of getting noticed by search engines as they crawl the web populating their index. Because search engines are thought to value links, site owners have been scrambling to acquire links pointing to their web presence. However, has this mad dash to acquire links also damaged the importance of links as an indicator of relevance? Or has it damaged the quality of Internet content has whole? Some think both scenarios have occurred.
