Tag: horror

The Horror of Search Engine Penalties & Filters

There are two words that are guaranteed to strike fear into the heart of any website proprietor: penalties and filters.

They damage rankings and ultimately may result in banishment from the search engines. However, before panic sets in, let us guide you through the basics of penalties and filters.

A penalty is caused by significant violations of a search engine’s website guidelines, such as:

Picking Out A Good Designer, A Horror Story

Recently we ran across a company who had an advertisement in a local newspaper. It was a nice full page ad and at the bottom was a web address. Just the day before I was frantically searching the net in every search engine I could think of with no luck for this type of business. I was more than intrigued to pay this site a visit. Upon visiting the site I found a page in which I was supposed to be able to submit a request for an estimate. I spent quite some time explaining & detailing what I wanted & got to the bottom of the form where it said “press submit button to send”. I looked & looked & looked again. No submit button! I spent a good 10 – 15 minutes carefully thinking out what I wanted to say and now I can’t even get it in their hands because of a careless error?

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