Tag: holiday

Online Retailers Expect 15% Growth In Holiday Sales

The holiday season will be challenging for retailers but more than half (56.1%) of online retailers expect to increase sales at least fifteen percent over last year according to a study conducted by Shopzilla for Shop.org."Online retailers are resilient, but not immune, to the challenges of this holiday season," said Scott Silverman, Executive Director of Shop.org.

Tips for Using Google to Get Holiday Clicks & Conversions

We’re quickly approaching the end of October. For businesses, that can only mean one thing. The holiday season is nigh! For online businesses, this means that it’s time to kick-start the tactics you should have been using all year. The clock has already begun to tick for getting people to your site and for you to cash in on online shopping for the holidays.

More Holiday Shoppers To Go Online To Save

U.S. online retail sales this holiday season will reach $44 billion, a 12 percent increase over last year and the slowest growth rate to date, according to Forrester Research.Consumers are pessimistic about the state of the economy but they still have a significant interest in the ability of the Internet to save them money. Forty-eight percent of consumers, compared with 41 percent in 2007, said they can find the best values and deals online.

Online Holiday Shopping To Surpass In-Store Shopping

For the first time, the Internet has surpassed brick-and-mortar stores as the preferred way for multi-channel shoppers to buy holiday gifts, according to a new survey by the e-tailing group.Nearly half (49%) of those surveyed said they plan on doing their gift buying online while 44 percent intend to do so in-store.Reasons for shopping online include saving time (88%), locating hard-to-find products (84%), greater selection (83%) and avoiding crowds at the mall (83%). Saving money was still an important factor for 80 percent.

Amazon To Absorb Holiday Shipping Costs

Online retailers cannot risk raising shipping prices. The sluggish economy combined with high fuel prices are hurting Americans financially but Amazon.com and other online retailers are unlikely to increase shipping costs out of fear of losing customers.Contracts with shippers may protect Amazon and some others as companies look for ways to cut costs. Companies such as Amazon and Overstock depend on low or free shipping to attract business.

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