WebProWorld
When you choose your ad text for Google, use a hefty dose of caution. As Thai Winds learned, it’s tough to bend Google’s ad rules, even if you’re right.
When Thai Winds decided to use Google’s AdWords program, they wrote their ad in the way that made the most sense from the perspective of their business. They didn’t anticipate what happened next, however – their ad was disapproved, all of their ads with Google were deleted because of the phrases they chose.
When discussing pay per click advertising with Overture advertisers, they tend to say it’s an easy program to use to get to the top of search engines. While this is true, a well-optimized and carefully researched pay per click campaign can often deliver much more traffic to a site at a lower average cost per click. To bring your average cost per click down while increasing pay per click traffic, you need to get a high number of search terms approved for your site.
“Use a Search Box instead of a link to a Search page.”
This is one guideline from the plethora of recently created usability guidelines to help designers produce more usable web sites. It makes sense. After all, there are more than 42 million web sites on the Internet. It should be simple to study these sites and put together a list of “do’s” and “don’ts” that, when followed, will produce easy-to-use sites.
The Americans with Disabilities Act was enacted in 1990 by Congress as an all encompassing federal civil rights act to give those with disabilities the same working privileges as all citizens (Title I). Since then, four other titles have been added, including public transportation, new construction, etc. The one we will focus on is Title III, the telecommunications act. This title was added on in 1995 as protection for those previously unable to use phones, for example, because of the lack of TTY service. However, a provision was included to make Title III all encompassing to any new or unforeseen technologies that might arise. This was squarely aimed at web sites, which were just beginning their rise in popularity at this time.
It’s not enough to know *how* to create a web site, you also need to know what makes a *good* web site. Think back on some of the web sites you’ve visited recently. Were you impressed by all of them? Probably not. Many web sites are technically fine, but fail on aesthetic grounds.
One of the most basic ways to find papers when you need them is to retrieve them from an effective filing system. A good filing system will allow you to find what you’re looking for in 10 seconds or less.
Here are 3 simple filing guidelines that can help:
1. CATEGORIZING. A filing system is only effective, if you can find everything you need, when you need it–without a struggle. And all good filing systems have different categories of papers. Your papers are either going to fall into a MAIN category, or a SUB-category.
