Tag: guerilla

LinkedIn Guerilla Social Networking

Each social networking site has a specific purpose and can help you achieve your business goals. Although LinkedIn seems fairly limited in terms of functions, it can be used to enhance your Internet Marketing efforts if you approach it with the right mindset.
Initially set up for the business community to network, share contacts and recommend acquaintances for open job positions, it appears the site has been attempting to expand its scope.

Guerilla Research With Web Site Audiences

In the world of web site development, there is a popular pastime and it’s not baseball. It’s the inevitable debate that arises regarding the content of a web site.

Prior to cognitive maps and paper-based prototypes, there is the traditional imbroglio: “The client wants this feature on the site,” or “the marketing department thinks that this would be a cool function.” Within the project team, everyone has an opinion. What’s missing from the debate? It’s not what – it’s whom: The Audience.

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