A generation of young people are being "raised online" according to a new study by the UK based Institute for Public Policy Research (ippr).
Mobile Advertising Growing Fast In Japan
In 2007, the Japanese online advertising market was projected to be worth between $3.4 billion (Dentsu) and $4.1 billion (PricewaterhouseCoopers). By 2011, Dentsu estimates that Japan’s online ad market value will be $6.8 billion; PrivewaterhouseCoopers says it will be slightly more at $7 billion.
India’s Mobile Market Growing Stronger
The U.S. search market appears to be pretty much wrapped up. Neither Yahoo nor Google is especially strong in mobile matters, though, and the fight becomes even more of a tossup in India, where mobile services are expected to assume “a high growth trajectory.”
LinkedIn Growing More Quickly than Facebook
Nick O’Neill has an interesting post on his very good “Social Times” site. (How, by the way, does he find time to post so much??)
Fastest Growing Social Network
Quick, what’s the fastest-growing social network over the last year?
MySpace? Nope. Facebook? Nope. Bebo? Now, let’s be serious. According to Nielsen Online (and Fortune), it’s . . . LinkedIn.
Russia Online Audience Fastest Growing
Europe had the largest Internet audience- ever in September with a five percent year over year growth, and 226.7 million unique visitors 15 years or older.
Bloggers are Growing Up
Word of mouth is the most powerful advertising that a company can get. It is better than millions of dollars spent on TV ads that few see, or Internet Advertising that people have learned to ignore.
Robert Scoble points out that the PR hacks have been quietly working their way around the personalities of the A and B List bloggers, to get their new shiny app or toy featured on techmeme.
Is Interactive Marketing Growing Up?
For all those who keep waiting for Internet marketing to replace TV, there was an interesting story in eMarketer today that shows how insurance companies are using both TV and search as a one-two punch. eMarketer reported the results of several research firms and adds its own (correct) conclusions.
Google’s Growing Political Power
We all know Google: the fun, friendly search engine company that loves its employees and puppy dogs. The same company that has an army of lawyers at its corporate back, and, as it turns out, rapidly expanding offices in Washington, D.C.
Newspaper Web Sites Attract Growing Audience
Newspaper Web sites are doing well and their audience is growing at close to twice the rate of the overall online audience, according to new data from the Newspaper Association of America.