We’ve all heard it said, “The most important thing in real estate is LOCATION, LOCATION, LOCATION!” For years real estate agents have been peddling that line. As many will say, “it’s the reason why real estate does or does not sell.”
The Greatest Challenges the Consultant Faces
While there are few career paths that some would call perfect, being a consultant comes pretty close to having it all. Yet there are challenges and pitfalls that are sometimes overwhelming and unexpected. Whether it’s helping a client increase sales, improve efficiency, prevent a crisis or convince a client why a particular strategy might work, challenges are always to be faced. When analyzing, identifying and exploring the most specific challenges high on the consultant’s list, there are a few that would probably be considered the greatest of all. Following are some of those challenges and how a few successful consultants have overcome them.
How to Build Your Greatest Opt-In List
I get e-mails all the time from people on my list asking about how to build their lists. This is the most important part of your business. The more subscribers you have, the more joint venture offers you’ll get, the more money you’ll make, and the more people you’ll connect with.
Ego-less Selling: The Greatest Advertising Secret Ever Revealed!
Recently I sat on a plane from Phoenix to Austin. I decided to kill some of the two hour flight by flipping through the online magazines and catalog. You’ve seen them. They are always stuffed in the pocket right before your knees. But what you may not have seen is that virtually all—yes, all—ads violate a secret advertising principle invented more than 100 years ago.