Now that Google is a publicly traded company, traditions and advertiser friendly philosophies seem destined to clash with fiduciary responsibility. Imagine this scenario: Everybody uses Google, so every advertiser needs a presence there, and the law of supply and demand makes Google one expensive place to be.
Google Being the Guy in Clothes at the Nude Beach?
Google recently introduced Google Trends for Websites, which has sparked some controversy around the web. The tool allows users to view stats for any site they choose, and like Doug mentioned here, this could mean trouble for companies like Alexa, Compete, and their competitors.
Who Is Searching For You On Google?
You know that just about any mention of "reputation" and "Google" is going to get my attention, so I was eager to hear about Ziggs.com. My local CBS affiliate WRAL, teased me that the new service will tell you who is searching for your name on Google.No way! No, really. There’s just no way.
Google Tops Most Reputable Companies List
It used to be we talked about music singles debuting at the top of charts. These days we talk about companies. Imagine Casey Kasem talking for this next line, then: In its first year to be included in the Reputation Institute’s Global Pulse report on the most reputable companies, Google debuts at number one in the US.
Google Debunks Link Sabotage Theories
The search engine thinks the apocryphal talk about webmasters being able to wreck their competitors by creating bad links to them is just a bunch of talk.
Yahoo and Google – How Bad is it?
It’s time for another edition of Good Idea/Bad Idea! Good idea: Making more money. Bad idea: Making more by admitting that you suck and your competition is so good at this that you’ll let them make the money for you. Actually, other than the “admitting you suck and your competition is so good,” that doesn’t sound like an entirely bad idea, does it? I mean, using the competition to increase your profits could potentially be a good thing.
Google Users Inclined To Spend Cash Online
The government’s plan to stimulate spending by sending out checks may or may not have worked – new Hitwise data doesn’t help a lot there. But other stats indicate that Google fans are a little more prone than Yahoo users to pump money into the online economy.
Does Google Know What You’re Doing Offsite?
Google’s behavioral targeting is an inevitability and, in one form, a current practice. People are aware of personalized results when logged into their accounts, and certainly retail sites are aware of what you’re checking out. But a recent forum poster reports Google’s apparent knowledge of what he was doing off-site. And the thought of that is a little unnerving.
Ratings, Not Usage, Moves Google Rankings More
Despite massive server farms with processing power to burn through mountains of user data, Google relies on a quaint approach to tweaking its rankings.
Google Wins Communication And Humanities Award
This honor might seem better suited for an individual, and it comes with a cash prize of 50,000 euros that Google really doesn’t need. Nonetheless, the search giant has won the 2008 Prince of Asturias Award for Communication and Humanities.