Every few months it is a good idea to review SEO techniques in light of changes in the ranking algorithms used by the major search engines. As of today, there are only two major organic search tools we worry about, Google, and Yahoo. Both of these search tools look at different elements of your website when considering where to rank the site in the Search Engine Results Pages (SERPs). While considered one of the “Big Three”, MSN continues to receive results from the Yahoo/Inktomi database with LookSmart listings being displayed from time to time. MSN is likely to release its own algorithmic search engine in the coming months. What works for Yahoo tends to work with MSN. Please note, these basic rules for rankings may change at any given moment. That’s one of the things that make this job so much fun…
Adware Now Capable Of Hijacking Google Results
Adware and spyware have become, next to viruses, some of the more nefarious types of software on the Internet. However, there has been very little word of adware affecting search engine results, until now.
Are Backlinks The Most Important Factor In Google Rankings? Depends On Who You Ask
How do search engines evaluate relevancy when ranking search results? Do they concentrate on optimized content, or do they value contextual backlinks more? Do they place more importance for on page content (optimized web copy)? Or do they emphasize off page, anchored links pointing to the site in question?
Google Invests In Chinese Search Engine Baidu
Google is heading a group of investors that are committing nearly $100 million to China’s largest search engine, Baidu.com.
How to Use Your Google API Key as Your Secret Weapon: Part Two
Unlike part one , the rest of this article series will outline fewer Google API applications, as it focuses on only one thing. By the time you finish reading it, you will know how to implement what in my humble opinion, is the best way to use certain Google API Applications to enhance your own site.
Google To Develop Mobile Phone Format
Although mobile users have the capability to employ Google search, the Mountain Valley company is preparing technology that will be easier to use with mobile phone. Google’s aim is to make search and subsequent results easier to view and use on cell phone monitors.
Froogle Ads For Fathers Day Showing Up In Google AdWords
Recently, Murdok featured an article discussing how Google was allowing Froogle ads to appear in the first paid position of their search result page. Google acknowledged, to Andy Beal, that they were indeed promoting Froogle by placing it within the paid listing area.
Link Structure Beats Google’s Network Filter
If you run a network of sites then there’s a new algorithmic speculation you need to be aware of – the network filter.
Yahoo Advertising On Google
Although the two companies are acknowledged competitors, Yahoo has begun advertising on Google using Google’s AdWords program. AdWords works by having clients bid on keywords that can be used to query search engines. These keywords, when searched, will cause Google AdWords to display text ads associated with the content of the search.
Survey Says Google Users Have Most Internet Experience
A study done by Standard & Poor’s Equity Research Services that was conducted on search engines has released its results. The survey’s findings indicate that 48% of search engine users say they use Google most overall, compared to 20% for Yahoo, 14% for MSN and 7% for AOL.