Google posted to the official company blog today that this spring, the company has begun using goats instead of lawn mowers to maintain the fields of their Mountain View headquarters. The idea is that this is a low-carbon approach.
Google Blocking Torrent Searches
Google is blocking searches originating from torrent sites using Google Custom Search to find .torrent files, according to TorrentFreak.com, a move the founder of the site calls “censorship.”
Increasing The Length Of Your Google Adwords Title
There has been a bit of discussion of late about the length of AdWords ad titles with some advertisers reporting more than 25 characters being displayed in their title.
Rumor: Google Working On New News Delivery Service
Sharon Waxman formerly of the New York Times and the Washington Post, and now writing for the Wrap says that she went to a party at Arianna Huffington’s mansion and spoke with Google CEO Eric Schmidt. Far from the idle chit chat about the weather, she claims that Schmidt told her about Google’s plan to roll out a system in six months that would bring "high-quality news content" to users without them actually looking for it.
Google Introduces Comprehensive Advertising Resource Site
Google has launched a site called Google for Advertisers, which was created as a place where advertisers can find a wide range of info regarding all of Google’s marketing products. It should also prove to be a useful resource for finding ways to use Google’s tools to increase the success of you campaigns.
According to Google, the four best ways to get the most out of the site are:
Google Expands New AdWords Interface Beta
Google announced today that it has expanded the beta testing for the new AdWords interface. It is now available in ten languages to most active AdWords accounts.
Google Launches DoubleClick Studio
Desperate times apparently call for colorful, interactive measures. Even as we remain stuck in the recession – Chrysler declared bankruptcy today, if you didn’t hear – Google unveiled DoubleClick Studio, a tool that promises to help users develop and produce rich media ads.
Pirate Bay Defenders Launch The Pirate Google
One thing’s for sure, Google doesn’t want to be associated with pirates; the company has enough copyright troubles as it is in its battles with Viacom and the AP. But defenders of The Pirate Bay argue there is precious little difference between two engines both capable of retrieving existing .torrent files on the Internet.
Google Granted Patent For Next-Gen Data Centers
The top three things Google seems to consider when building data centers are real estate costs, electricity costs, and, perhaps, privacy. And the next generation of data centers may do extremely well in all of these respects, as Google’s been granted a patent for water-based data centers.
Google Links AdSense Accounts with Google Analytics
Google is now offering wide availability of Google Analytics and AdSense integration. AdSense publishers who wish to make their site more profitable are going to want to link their AdSense accounts with a Google Analytics account.
To do so, you simply need to log in to AdSense, click the link that says "Integrate your AdSense account with Google Analytics" on the Reports > Overview tab, and follow the on-screen instructions as illustrated in this clip: