Marissa Mayer, Vice President of Search and User Experience at Google is testifying on Capitol Hill today before the Senate Subcommittee on Communications, Technology, and the Internet.
Google Product Management Director Talks Display Ad Builder
Last October Google launched its Display Ad Builder. Murdok has covered various features of this product since its launch.
"In short, DAB brings some key attributes of search — simplicity and cost-efficiency — to display, a form of advertising that many agencies find to be more resource intensive and complex," a spokesperson for Google tells Murdok. "Since the fall, it’s become much more relevant to the industry as the economy has made executing campaigns efficiently more crucial."
Google’s Interest Based Ads Go to Feeds
In early April, Google clarified some misconceptions about AdSense after they changed AdSense URLs to DoubleClick URLs. In an extension of that clarification, Google has posted to the AdSense for Feeds Blog regarding AdSense for feeds tags.
New Google Tool Benefits Both AdWords and AdSense Users
Google has launched the Google Ad Planner Publisher Center. This is a new feature of the Google Ad Planner that is designed to improve the quality and accuracy of site data.
Will Facebook Supplant Google As a Referral Source?
If Google had managed to acquire Facebook back when Yahoo failed to do so, Google would truly dominate the online referral business. But it appears that Google and Yahoo really missed the boat on the social end of the spectrum.
Library Groups Ask Judge To Monitor Google Book Search Settlement
Three major library groups have filed comments with the U.S. District Court for the Southern District of New York for the judge to consider in his ruling on the proposed Google Book Search Settlement.
The American Library Association (ALA), the Association of College and Research Libraries (ACRL) and the Association of Research Libraries, are asking the judge to "exercise vigorous oversight" while ruling on the Google Book Search Settlement.
Google Announces Apps Connector for BlackBerry Enterprise Server
Google has announced the upcoming release of the Google Apps Connector for BlackBerry Enterprise Server. The goal is to make it easier for mobile users to use Google Apps on BlackBerry smartphones.
Matt Cutts on Google Announcement Timing
Google has been accused of stealing the thunder of others on numerous occasions. The most recent example cited in a post from the VP of Marketing for Blekko is Google’s structured data product, which Murdok covered here.
Google TV Ads Gets Hands On Hallmark Inventory
The Hallmark Channel reaches roughly 86 million homes, which, whether or not you dash to the couch every night to watch it, is impressive. And starting today, Google TV Ads is allowing users to reach the same audience.
Google Latitude Badge Launched for Blogger
Google has released the Public Location Badge, which allows users to publish geographic information to their blog automatically whenever they go somewhere. The badge is powered by Google Latitude.
If you’re unfamiliar with Google Latitude, it is a feature of Google Maps that when enabled, shows your friends your current location wherever you are if you have given it permission to do so.